CFM Marketing Solutions
APRIL DUNN - Mortgage Strategies Coach
Helping you design the business of your dreams.
Best wishes for your success!
SOCIAL MEDIA MARKETING
Nearly 100 years ago, before Andrew Carnegie died, he commissioned a young man named Napoleon Hill to go on a 20 -year journey to research the traits that all successful men had in common.
His task was to put all those traits into book form, so that a young man or woman from a poor family could read the book and follow the plan that had been laid out by people like Henry Ford, Charles Schwab, and Carnegie himself. With Carnegie's introduction and calling card, Napoleon Hill was able to interview the most successful men of the time.
That book, which Hill wrote without any financial compensation, other than the rights to the book that, became Think and Grow Rich, is referred to by more self-made American millionaires than any other as the book that changed their lives.
SPECIAL FREE REPORT Please download my Special "Free Report" - "The 5 Reasons Why You Need A Mortgage Strategies Coach" here.
You can download your complimentary copy of "Think and Grow Rich" by Napoleon Hill here.
THE “30 SECOND COMMERCIAL”
Whether you are networking, going to a business meeting or attending a social function, you should be on the lookout for new contacts or prospects.
Your “30 Second Commercial” provides information and should create interest and a response from whomever you are networking with.
How effective is your commercial? Do you even have one? Does it create interest? Is it intriguing and impressive?
Your “30 Second Commercial” should state who you are, what company you represent, and creatively tell what you do? You need to ask a series of questions that engage and then have a “Power Statement” that tells how you can assist others. It should end with why the prospect should act now.
If you are at a networking function and someone asks “What do you do?” If you are answering “I am a Mortgage Broker”, I can guarantee that you are not going to get any real interest beyond the typical polite response.
You need to deliver an “opening line” that can’t help but impress the person you are speaking with and now that you have their attention, ask questions to qualify the person. Ask lots of questions until you get the information that you need.
After you have qualified the person by asking questions, you need to deliver your power statement and tell them why they should act now. Your goal is to get a meeting with them outside of the networking event.
After you write your “30 Second Commercial”, rehearse it. Over and over again. Then go out into the real world and give it try, adjust it and try it again until you are getting the reaction and results that you expect. What makes what you have to offer “unique” and “compelling”? How do you know that you have engaged your prospects when you are making a presentation to them, whether that presentation is over the telephone or face-to-face? If you had a “customer-based value proposition”, you would have a consistent approach to your business that would give you a consistent competitive edge over your competition. That takes the issue of “rate” right off of the table. WHAT IS A “VALUE” PROPOSITION? Here are the components of a “Unique Value Proposition” – What is the value your company provides? What is the value your service provides? What is the value that you provide? What is the value in a short-term incentive to make them act now? What is the value that helps your client benefits from? (This is the most important part of your Value Proposition.) What is the value after the sale? Here is the GREAT NEWS: Changing your sales pitch into a “Unique Value Proposition” is not easy but the great news . . . you will differentiate yourself from all of the others out there. Download this worksheet and start working on your “Unique Value Proposition" by submitting your information below or if you would like some assistance, please send me an email.
To receive immediate access to my "30 Second Commercial Worksheet", please submit your information here or if you would like my assistance in developing your own "30 Second Commercial", please send me an email.
After you see it broken down, you will clearly see how your sales presentation needs to be changed so you can show your clients “what’s in it for them.”
